Course Index

Persuasive communication is a vital component to many aspects of business life. This course introduces the basics of communication strategy and persuasion: audience analysis, communicator credibility, and message construction and delivery. Written and oral presentation assignments derive from cases that focus on communication strategy. Students receive feedback to improve presentation effectiveness. Additional coaching is available for students who want to work on professional written communication.

Accounting reports are an important means of communication with investors. This course focuses on the development analysis and use of these reports. It provides an understanding of what these reports contain, what assumptions and concepts accountants use to prepare them, and why they use those assumptions and concepts. The course uses simple examples to provide students with a clear understanding of accounting concepts. It stresses the ability to apply these concepts to real world cases which by their very nature are complex and ambiguous. In addition to text oriented materials, the classes also include cases so that students can discuss applications of basic concepts, actual financial reports, and news articles. In addition to traditional introductory topics, other topics may include mergers and acquisitions, purchase and pooling, free cash flow, and financial statement analysis.

This course provides insight into how markets work. The first part of the course starts with the study of decision making by consumers and firms and concludes with a fundamental result in economics: a set of conditions under which markets function efficiently. The second part of the course focuses on situations when for one reason or another markets don’t work efficiently. The emphasis is on strategic behavior as modeled by game theory.

This is a quantitative course introducing the fundamental principles of asset valuation within the framework of modern portfolio theory. The key analytical concepts are present value, option value, risk-diversification, and arbitrage. These tools are used to value stocks, bonds, options, and other derivatives with applications to the structure of financial markets, portfolio selection, and risk management.

Organizations of all types face significant challenges. These include the difficulty of coping with highly dynamic business environments, the complexity of managing global enterprises, how to shape a healthy corporate culture, managing politics and conflict between individuals and organizational units, motivating a highly mobile and ever changing workforce, managing and harnessing intellectual capital, and so on. Such challenges and how organizational leaders can deal with them are the subject of this course. 

This course has two major components. The first is “macro” in nature. It focuses on organizational level issues, such as how an organization should be designed to best achieve its goals and how culture and control affect organizational dynamics. The second part is more “micro” in nature. It focuses on employee-related challenges, such as how to get things done in politically sensitive environments, evaluate and reward people, and manage teams. The macro component is concerned with overall organizational performance while the micro component is concerned with managing individual and group effectiveness. And leadership is the linking pin that connects these two. 

This course will introduce you to central theories and frameworks in management and organizational behavior. It will help you to understand how to apply those theories and frameworks to understand and address organizational challenges and problems. An understanding of organizations and their management is important for anyone who plans to work within an organization as career success hinges on one’s ability to accurately read and respond to the organizational context within which one operates. The course will also give you an opportunity to reflect on the skills that are required for being a better manager and leader.

This course provides an overall view of marketing in a customer driven firm, focusing on essential marketing skills needed by successful managers in all business functions. Topics include how individual and organizational consumers make decisions, segment markets, estimate the economic value of customers to the firm, position the firm’s offering, conduct effective marketing research, develop new products and pricing strategies, communicate with consumers, estimate advertising’s effectiveness, and manage relationships with sales force and distribution partners. The course also studies how firms must coordinate these different elements of the marketing mix to ensure that all marketing activities collectively forge a coherent strategy. The importance of combining qualitative and quantitative concepts in effective marketing analysis is also examined. The course uses a combination of lectures, class discussion, and case analysis.

Marketing is a core course and assumes no prior knowledge of marketing. However, there are certain concepts from Firms & Markets that students should have mastered including price elasticity of demand, price discrimination, marginal cost, marginal revenue, efficient scale for production capacity, diminishing returns, utility functions, and utility curves.

This course is designed to inspire you with a positive vision of what business can be, a realistic vision of what it often is, and a roadmap for how to navigate through the hazards and opportunities you will face in your career. You will learn:

• The types of traps that lure business professionals into ethical lapses and criminal behaviors.
• Moral psychology to understand how well-intentioned professionals can get lured into such traps.
• Conceptual frameworks that help you to navigate ethical gray zones with more confidence and better results.
• What characterizes companies with positive ethical values, and why you are better off working for them, or creating them.

You may, if you choose, commit yourself to a standard of professional conduct that will help to make your work more fulfilling and honorable.

This course is designed to achieve an understanding of fundamental notions of data presentation and data analysis and to use statistical thinking in the context of business problems. The course deals with modern methods of data exploration designed to reveal unusual or problematic aspects of databases.

This course will develop a broad approach for evaluating the prospects for firm profits. It will look at many firms across a broad range of markets. Students will spend some time on managerial and behavioral issues and/or institutional details – the more granular the analysis, the more the information applies only in restrictive scenarios. Applied principles will be derived mainly from microeconomic theory. As such, potential answers to questions posed in class will be subjected to the rigor of economic analysis to test their validity and applicability. It is important to recognize upfront that strategy is “messy” throughout. A clean linear approach would deliver the false promise that this material works like a tool – it is a lens that improves analytical reasoning skills. This course will provide students with the ability to describe business situations in a more comprehensive, logical, and structured way. Strategic analysis is ambiguous, and to present it any other way is disingenuous.

This course uses the tools of international macroeconomics to explore the economic environment facing firms operating around the globe. Central issues include the role of economic policy and institutions in the performance of firms and nations, economic indicators, and forecasting employment and unemployment interest rates.

The Experiential Internship Course is a multi-part, unique learning opportunity for Stern at NYUAD One-year Full-time MBA students. During the four Abu Dhabi-based modules, students will partner with organizations in the UAE to address strategic business challenges. In teams of 3-6, students will apply the skills taught throughout the program to generate solutions that address complex, real-world business problems for their partner companies. Students will reflect on their experiences, analyze what they learned, and continue to build on their skill set over the duration of the program. The Experiential Internship Course will provide students with insight into how businesses operate in the UAE and prepare them for successful careers in the region.

These courses provide students with the opportunity to use New York City, a global business epicenter, as their lab and learn about organizational culture in New York City as part of their NYU Stern School of Business modules in New York. Through these courses, students will explore how business is conducted and develop a deeper understanding of the issues, opportunities, and challenges faced by domestic and multinational businesses operating in NYC. These courses include classes, corporate visits, speakers, and cultural visits, which offer students exposure to New York City’s world-renowned businesses and industries.

This course serves as an introduction to operations viewed from the perspective of the general manager rather than from that of the operations specialist. The coverage is very selective; the course concentrates on a small number of themes from the areas of operations management and information technology that have emerged as the central building blocks of world-class operations. This course also presents a sample of key tools and techniques that have proven extremely useful. The topics covered are equally relevant to the manufacturing and service sectors.

In this course, students will develop an effective leadership perspective through pursuit of the following learning objectives:

1) to become familiar with the key environmental and social issues affecting business today,

2) to understand the evolution of corporate response – from compliance to engagement to innovation,

3) to begin to develop some of the skills required for leading in this new social and political environment (e.g. multi-stakeholder management),

4) to explore the efficiencies and innovations being developed by corporate leaders in pursuit of sustainability,

5) to explore innovations in finance (true cost accounting, net positive value, social impact bonds), and

6) to become familiar with the latest consumer insight research on sustainability.

In short, this course is multi-disciplinary, and seeks to integrate across the functions of the firm to arrive at an effective firm-wide leadership sensibility.

Emerging technologies, such as artificial intelligence, blockchain, and immersive media, are rapidly changing the creative industries and society as a whole. This course offers a framework for understanding those new technologies, the impact they are likely to have on business and society, the entrepreneurial process in bringing those new technologies to market, and the problems and issues faced by entrepreneurs who start new ventures. Through discussions, debates, critical reflection, research, and hands-on practice, this course will allow students to fully comprehend emerging technologies and the processes entrepreneurs go through in developing and commercializing those technologies.

This specialization teaches the use of data and models to extract insights and make data driven decisions in business. Students learn how to model such relationships, including but not limited to the impact of advertising on sales, how historical data predict stock returns, and how changes in project task characteristics can influence time to completion.

Sample Elective Courses:

• Advanced Analytics
• Analytics, Machine Learning & AI
• Data Driven Decision Making
• Data Visualization
• Decision Models and Analytics
• Introduction to AI and its Business Application

Especially Applicable to Careers in Consulting, Analytics, Tech, Finance, and Marketing

This specialization offers insight into how financial markets function and provides the necessary knowledge and technical skills for students seeking positions in industry, financial institutions, government, or nonprofit organizations.

Sample Elective Courses:

• Corporate Finance
• Mergers & Acquisitions
• Portfolio Management
• Private Equity
• Real Estate Finance Management
• Valuation

Especially Applicable to Careers in Finance, Financial Services, Institutional Sales and Trading, Consulting, and Real Estate

This specialization helps students develop their leadership potential and their understanding of the strategic challenges, techniques, and burdens associated with growing, competing, and prospering in the marketplace. Students will gain an overall understanding of the management process of both large and small companies, coupled with the individual skills and advanced strategic thinking necessary to serve as senior managers of business units or entire organizations.

Sample Elective Courses:

• Advanced Strategy
• Global Strategy
• Leadership Models
• Managing Change
• Power & Politics
• The Strategist
• Sustainability for Competitive Advantage

Especially Applicable to Careers in Consulting, General Management, Entrepreneurship, Family Business, and Social Enterprise

This specialization prepares students to understand and apply the marketing perspective. This involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments, e.g., consumers, within the context of competitors, intermediaries, facilitators, mass media, and government.

Sample Elective Courses:

• Consumer Behavior
• Ecommerce and Social Media
• New Product Development
• Research for Customer Insights
• Social Media & Digital Marketing

Especially Applicable to Careers in Consumer Products, Brand Management, Luxury Retail, and Entertainment & Media

This specialization equips students with the tools and concepts necessary to identify new business opportunities and implement them, whether in startups or existing companies. Further, it prepares entrepreneurially-minded students with a valuable understanding of what it is like to work in venture capital, private equity, social entrepreneurship, and small businesses. Students will also develop the ability to create, test, and deploy innovative ideas in technology-enabled businesses.

Sample Elective Courses:

• Data Visualization
• Foundations of Entrepreneurship
• Innovation
• Entrepreneurial Finance
• Tech Product Management
• Foundations of Tech Entrepreneurship

Especially Applicable to Careers in Entrepreneurship, Product Management, Technology Management, R&D Management