Anna Szerb researches how corporations balance social impact goals with market-driven objectives, examining the trade-offs companies navigate between advancing social welfare and achieving business outcomes.
Her dissertation specifically investigates the benefits and challenges of corporate social actions on employee outcomes, shedding light on the internal dynamics that accompany these efforts.
Before joining academia, she worked as a management consultant in the pharmaceutical and biotech industries, advising on pricing, market access, and portfolio strategies. This experience led to her interest in the role of business in society and inspired her current research on how companies can align social impact with financial performance.
Building on her healthcare consulting background, she also explores healthcare-related social challenges in South Africa. Her research investigates how innovative organizational models, such as social franchising and cross-sector partnerships, can address these pressing issues. Her findings so far have been published in Journal of Organization Design and INSEAD Knowledge.
Education
PhD, Strategic Management, INSEAD
MSc, International Health Policy and Health Economics, LSE
BSc, European Studies (German), King’s College London
